Building Stronger Teams from Day One: Friendly Group at Service World Expo 2026
Strong home services businesses are built by people—the technicians who earn a homeowner’s trust, the customer service teams who answer when help is needed, and the leaders who support their teams every day.
At Friendly Group, our philosophy starts with those people. That’s why we’re proud to share that Jason Smith, our Head of Human Resources, will speak at Service World Expo 2026, taking place November 9–11 at Caesars Forum in Las Vegas. His session, “Retain Your Best People: Win the First 90 Days,” will explore how onboarding can strengthen retention, help employees become productive, and build lasting engagement.
Our Philosophy Starts with People
Friendly Group’s approach to building strong home services businesses begins with a simple belief: when we support our employees, they are better equipped to care for customers—and those customer relationships help the business thrive.
The first 90 days offer an important opportunity to put that philosophy into practice. A new employee learns more than just the job. They’re discovering how the team communicates, whether asking questions is encouraged, and what the company’s values look like during a busy workday.
For a new technician, dispatcher, customer service representative, or office team member, joining a company brings both excitement and uncertainty. Every introduction, training conversation, and manager check-in helps shape that understanding.
Discover how to not just retain employees in the first 90 days, but how to set them up for success for a long-term career in your business.
Bringing Our People Philosophy to Service World Expo
Jason brings more than 19 years of experience supporting people and operations across multiple industries. At Friendly Group, he works with senior leadership to connect people strategy with operational performance, focusing on onboarding, retention, and consistent employee experiences. His upcoming session brings those priorities into a practical conversation for home services leaders.
Strong Teams Strengthen Our Network
Our commitment to people also shapes how Friendly Group grows. We seek established companies with strong reputations and cultures that value employees, customers, quality, service, and training. Shared values are essential to finding the right partners.
Participating in Service World Expo lets us contribute to the broader industry conversation while learning alongside other contractors and leaders. We believe sharing ideas about employee development helps strengthen the businesses—and the people—behind essential home services.
Join Jason at Service World Expo
Retain Your Best People: Win the First 90 Days
Tuesday, November 10, 2026 | 8:00–9:00 a.m.
Room: Alliance 306
If you’re attending Service World Expo, join Jason for a closer look at building an onboarding experience that supports employees from day one.
There's Power in the Pack!