Western Heating & Air Acquired by Friendly Group

Western Heating and Air

Friendly Group is excited to announce its acquisition of Western Heating & Air, a heating, ventilation, and air conditioning (HVAC) company with branches in both Orem and Lehi, Utah. The addition of Western Heating & Air makes this Friendly Group’s third home services company in Utah.

“I am thrilled to welcome Ryan Snow, his leadership team, and the entire Western family to the Friendly Group. The Red Handkerchief Promise is so much more than a tag line—it’s a symbol of a culture that runs deep in every man and woman who wears that logo. We are excited to add this third strong brand to our Northern Utah region and about the growth opportunities we have together, to build on an already-strong legacy. On behalf of our entire team, welcome to the pack!”

Joe Bergman, CEO, Friendly Group

As part of Friendly Group, Western will be positioned to accelerate and extend its mission to serve its community with exceptional home comfort service. Western Heating & Air will continue to operate under the Western brand, driving forward with a steady focus on its mission, customers, and community. Owner Ryan Snow will continue at the helm of the operations in partnership with Friendly Group.

“I’ve known Ryan and Angie Snow for several years and have always admired their dedication to delivering quality home services to the community. Their reputation makes them a company of choice for both customers and for good people looking for a great place to work and contribute. To say that I’m glad to have them on the Friendly Group team is an understatement . . . excited, thrilled, and delighted would be better adjectives. Welcome to the Friendly Group, we know this is the beginning of a beautiful friendship.”

Tom Dearden, Regional VP for Northern Utah, Friendly Group

Western Heating & Air’s Business Model Complements Friendly Group

The Red Handkerchief Promise, unique to Western, fits into Friendly Group’s philosophy on how we conduct business. The red handkerchief is symbolic of Western’s promise to their customers to always provide superior service with integrity, done right the first time. Friendly Group is intentionally structured to fulfill a more holistic purpose, setting them apart from other consolidators. They work with home services owners to help them realize the value of the companies they have built. A Friendly Group core belief — doing well by doing good — means recognizing profit is ultimately generated by people, and prioritizing culture, employees, and values is how their network generates returns.

“I am very pleased to welcome Ryan and the Western family to the Friendly Group. We believe Western’s focus on integrity, family, excellence, and gratitude is a great cultural fit that will help us achieve greater successes together.”

Bill Coughlin, Founder, Alchemy Capital Partners, Friendly Group Board Member

“Western is an ideal fit with the Friendly Group’s vision, culture, and growth strategy. We are excited to partner with Ryan and work with his team to achieve Western’s full potential and build together the leading residential maintenance and repair services company in the Southwest.”

Michael Rubel, Managing Director, RFE Investment Partners, Friendly Group Board Member
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