ACCA Talk: Demystifying Private Equity, the Friendly Way


Friendly Group is sponsoring and leading a discussion on Private Equity at the ACCA 2022 Conference and Expo on Tuesday, March 29, in St. Louis, Missouri.

The ACCA Conference

The ACCA, Air Conditioning Contractors of America, is a nationwide, non-profit trade association for HVACR contracting businesses and the broader industry. The ACCA annual conference and exposition provides opportunities for HVACR contractors and partners to network, learn ways to optimize their business, and succeed in the industry.

Demystifying Private Equity, the Friendly Way

David Noseworthy, VP of Corporate Development for Friendly Group and Dan Dearden, industry veteran, Founder, and current General Manager of Just Right Heating & Cooling in Salt Lake City, Utah, will be leading a conversation-style talk entitled, “Demystifying Private Equity, the Friendly Way”, which will cover some of the most frequently asked questions about private equity and acquisitions in the home services industry. Topics for discussion will include:

  • What is private equity and what is their strategy?
  • Why are home services attractive to private equity firms and what are they looking for?
  • What does it mean to join a group and what are the benefits?
  • How is the valuation of my company created?
  • What should I think through when looking for a buyer or business partner?
  • What does an acquisition process look like?

“Friendly Group is excited to be a part of the ACCA conference this year. The ACCA is an established industry organization whose conference allows us the unique opportunity to answer some of the most frequently asked questions around private equity and what it means for the home services industry. I’m honored to have Dan Dearden, friend and colleague, and Friendly Group owner-operator, join me in an open and straightforward conversation around private equity, what it means for the industry, why he joined Friendly Group, the benefits, and challenges, and what the process is like. We want to remove any mysticism around private equity and make it a conversation.”

David Noseworthy, Vice President of Corporate Development, Friendly Group

David Noseworthy, VP of Corporate Development, Friendly Group

David brings his knowledge and expertise to the table when talking to possible Friendly Group partner companies. He works with each owner to find the right fit and the right timing, keeping each company’s unique team at the forefront.

Dan Dearden, Founder & GM, Just Right Heating & Cooling

Dan has been in the home services industry since 1977, as a technician, trainer, and owner. Dan is a true industry veteran with a wealth of knowledge that continues to look for ways to be better, learn, and tackle new challenges. His company, Just Right Heating & Cooling, joined the Friendly Group in 2021.

Angie Snow, Principal Industry Advisor, ServiceTitan

Angie Snow is an industry advisor for one of the top operating systems in the home services industry as well as a professional speaker, author, and success coach. As an HVAC business owner herself, Angie enjoys sharing her experience and insights with contractors to help them find success and balance in and out of their business.

Event Details:

  • Event: ACCA 2022 Conference & Expo
  • Where: St. Louis Union Station Hotel, St. Louis, MO
  • When: Tuesday, March 29, 7:45 – 8:45am
  • Topic: Demystifying Private Equity, the Friendly Way
  • Speakers: David Noseworthy, VP of Business Development, Friendly Group, & Dan Dearden, Founder & General Manager, Just Right Heating & Cooling
  • Moderator: Angie Snow, Principal Industry Advisor, Service Titan

Visit us at booth #325 if you are at the ACCA conference. We’d be happy to talk with you!

Get in Touch with Friendly Group

For more information on Private Equity or on Friendly Group and how we could help your home services company, connect with us online.

As we expand our network of home services companies across the United States, we’re looking for owners who want the transition of their organization into the Friendly Group to be a conversation, not a transaction.

Posted in

There's Power in the Pack!